Industry & Market Research
The Industry and Market Research helps you build a strong foundation for your business plan by understanding your market, customers, and competitors. It gives you the insights you need to validate your idea, define your positioning, and support your strategy with credible research.
You’ll find step-by-step guides to help you research your industry, identify trends, define your target market, analyze competitors, and translate your findings into clear, investor-ready content for your plan.
Whether you’re starting from scratch or refining existing research, these resources will help you create a data-backed market narrative that strengthens your overall business plan.