Writing a Business Pitch

A business pitch is a brief and compelling presentation of your business idea, designed to capture the interest of potential investors, partners, lenders, or other stakeholders.

With Pitch Studio, you can create a pitch with AI, import an existing presentation, or start from scratch. When you use AI, you can choose a design, provide details about your pitch, review the generated outline, and then generate the complete deck.

Steps to create a new pitch

1

From your Company Dashboard, click Pitch Deck. This opens Pitch Studio, where you can create and manage your pitches.

2

Click Create your first pitch to start a new pitch. If you already have saved pitches, use the option to create another pitch.

3

Enter a name in the Pitch name field, then click Create Pitch.

4

On the Set up your pitch screen, choose how you want to get started. You can:

• Create your pitch to generate your pitch with AI.
• Import your existing pitch to upload an existing presentation.
• Start from blank to build your pitch from scratch.

To create your pitch with AI, click Get started under Create your pitch.

Steps to generate your pitch with AI

1

Under Pick a design, select the template you want to use for your pitch.

In the How would you like to fill it? section, select Generate with AI. Then provide a few details to help AI create a pitch that matches your goal and audience.

• What's this pitch for? Select the purpose of your pitch. You can choose Raise investment, Apply for a loan, Win a partner, Sell to customers, Grant funding, or Internal / strategy.
• Who's the audience? Enter who will be viewing the pitch, such as investors, banks, customers, or business partners.
• Length: Choose how detailed you want the pitch to be:
  • Short: 8–10 slides
  • Standard: 10–14 slides
  • Detailed: 15+ slides
• Tone: Enter the tone you want to use or select one of the suggested options, such as Confident & data-driven, Warm & conversational, Bold & visionary, Professional & formal, Friendly & approachable, or Concise & direct.

Once you have selected your preferences, click Generate outline.

2

The system generates a pitch outline based on the information you provided. Review the suggested slides and their content before generating the complete deck.

If you want to make changes to the outline, click Modify with AI. When you are satisfied with the outline, click Generate deck.

3

Pitch Studio starts generating the slides in your deck. You can follow the progress from the slide thumbnails at the bottom of the editor.

4

Once generation is complete, review the finished pitch in the editor. You can select any slide to update its text, visuals, charts, finance data, media, or theme.

TIP: Review the generated outline before creating the complete deck. This helps ensure the pitch covers the right topics and follows the structure you want.

Steps to manage slides

1

To add another slide, go to the end of the slide list at the bottom of the editor and click the + tile.

2

The slide library opens. Select the Layouts tab to browse available slide layouts.

You can browse layouts by category, such as Cover, Content, Numbers, Problem, Solution, Market, Traction, Team, and Financials. You can also use Search layouts to find a specific type of slide.

Select the layout you want to add to your pitch and click on Add slide.

3

For more slide management options, click the three-dot menu on a slide thumbnail at the bottom of the editor.

From the menu, you can:

• Add slide to the left or Add slide to the right.
• Add slide.
• Duplicate the selected slide.
• Export slide.
• Exclude from export.
• Lock slide.
• Select all slides.
• Delete the selected slide.

Once your pitch is generated, you can continue adding, arranging, and editing slides until the deck is ready to present, publish, or share with your audience.