Writing a Business Pitch

A business pitch is a brief and compelling presentation of your business idea, designed to capture the interest of potential investors, partners, or stakeholders.

The goal of a pitch is to engage the audience, spark interest in your business idea, and persuade them to take a desired action, such as investing in your company or purchasing your product or service.

Creating a new pitch

1

From your Company Dashboard, click the Pitch Deck option. This opens Pitch Studio, where all of your pitches are collected.

2

Click Create your first pitch to open the Create New Pitch dialog. Once you have saved pitches, the same option lets you start another one.

3

Enter a name in the Pitch name field, then click Create Pitch. You can rename the pitch later, so a working title is fine for now.

4

Choose how you want to build it. Generate with AI drafts each slide from your business details, and you can edit everything afterward. Start from scratch gives you ready-made template slides to fill in yourself.

Generating a pitch with AI

Generate with AI drafts a complete deck from a few details you provide, then lets you edit everything afterward. It is the quickest way to get a first draft you can refine.

1

On the Create Your Pitch screen, choose Generate with AI.

2

Add a little direction so the draft fits your goal. Both fields are optional, so you can skip them and generate with defaults.

• Purpose of this pitch: what the deck is for, such as raising a seed round, a partnership pitch, or internal alignment.
• Tone: how it should read. Type your own, or choose a preset: Confident & data-driven, Warm & conversational, Bold & visionary, Professional & formal, Friendly & approachable, or Concise & direct.

3

Click Generate with AI. The builder writes the deck slide by slide and shows its progress as it works. When it finishes, the full draft opens in the editor, ready for you to review and adjust.

Starting from scratch

Start from scratch opens a set of ready-made template slides you can shape into your own pitch. Click any slide in the left sidebar to open it on the canvas, then edit its text and visuals directly.

Managing slides

However you start the deck, you build and rearrange it the same way in the editor.

1

Add a slide. Click Add slide at the top of the sidebar to open the Add a slide window. 

Choose a layout grouped by category (such as Cover, Problem, Solution, Market, Business Model, Go-to-Market, Traction, Team, and Financials), or pick Blank slide under Start fresh for an empty canvas. Use Search layouts to find one fast, and select more than one layout to add them all at once.

2

Reorder slides. Drag and drop a slide in the left sidebar to move it to a new position in the deck.

3

Insert, duplicate, or delete. Right-click a slide in the sidebar to open its menu: Insert blank above, Insert blank below, Duplicate, Select all slides, or Delete.

Once your slides are ready, you can share your pitch with investors or stakeholders, presenting your vision, opportunity, traction, and growth potential in a polished, investor-ready format.